SalesLogix v7.5 Marketing
Marketing Painpoints, Problems & Solutions Software - you need Sage SalesLogix Marketing
Understand Campaign ROI
Your Pain Point:
I’m responsible for managing and determining our budget. I need insight into our campaigns’ performance so I can understand which tactics, channels, and methods are most effective and adjust our strategy if necessary.
Our Solution:
Ensure your limited marketing budget is being spent wisely by utilising campaign tracking and budgeting tools. Sage SalesLogix provides you with the critical marketing tools and intelligence you need to focus strategies and resources on programs that deliver results for your business.
Once campaigns have been launched, you can easily gather the data you need to make strategic decisions. You can view budget information such as task costs, expenses, calculated cost, and estimated cost by budgeted and actual amount plus view the variance, if any. Response data indicates contact and lead response quantity and percentage rates by potential, expected, actual, and any variances. Cost metrics weighs total costs against the budget, responses, and actual sales to help you better plan the logistics of your next campaign.
Integrated, flexible reports enable your marketing team to analyse key marketing campaign metrics such as budget variance, win rate, sales potential and more and filter by product, time period, or lead source.
Using Sage SalesLogix Visual Analyser, an advanced business analytics tool, you can view a summary of all current marketing campaigns and visually understand which campaigns have the most responses, best conversion rates, and more. You can even see sales trends to understand which products and services are struggling so you can adjust upcoming campaign strategies if necessary.
Sage SalesLogix provides you with the information you need to ensure your marketing budget is being spent wisely on campaigns that bring in qualified leads and opportunities that turn into sales.
Understand why you’re winning or losing deals
Your Pain Point:
I don’t always have the funding to conduct a win/loss study to understand why we’re getting beat, or even what we’re doing well. It’s vital that we understand win/loss data so we can refine messaging if necessary, as well as take other corrective measures such as creating new sales tools and marketing collateral to help win more deals.
Our Solution:
View valuable win/loss data to redefine product strategy, messaging, and your marketing deliverables strategy if necessary. Sage SalesLogix enables teams, such as sales, to capture win/loss data, competitor information, and provide comments for further insights. This valuable data helps you to analyse trends, especially if you’re losing deals, and to which competitors, so you can adjust your messaging and campaign strategies accordingly. Integrate with Sage SalesLogix Visual Analyser, an advanced analytics tool, to gain a deeper understanding of win/loss data. At-a-glance views and graphical charts that can be sliced and diced to your preference provide valuable win/loss statistics, trends, and detailed data. When you need win/loss data fast to gauge marketing effectiveness, Sage SalesLogix provides you with the information and statistics you need to make strategic marketing decisions.
Manage leads for increased marketing efficiencies
Your Pain Point:
We need to manage and process leads in a manner that matches our unique preferences. Data integrity is a top priority for us too. Our sales teams need to act on hot leads fast, and we need to ensure our prospects and customers are not getting hit multiple times for the same campaign.
Our Solution:
Manage the entire lead process - from import to opportunity conversion to gauge your effectiveness. Easily import leads from trade shows, seminars, and purchased lists into Sage SalesLogix; perform lead de-duplication and qualify leads so that clean, viable leads are in the system. Leads can be automatically distributed so they’re acted on while they’re still hot thereby increasing marketing efficiencies. You can even assign activities with Leads, such as scheduling a meeting, phone call, or a to-do task; record notes; perform mass actions; and more to ensure the appropriate action is taken, driving the lead closer to an opportunity or sale. And, whether a lead, contact, or account has responded to a campaign, clicked on your Web page, requested literature, or discussed a product or service with an employee, every instance of an expressed interest can be captured in Sage SalesLogix and pursued for future campaign and sales activities.
The powerful lead management capabilities in Sage SalesLogix facilitate the complex task of importing and processing leads, streamlining your efficiencies and ensuring hot leads are routed to the appropriate person or team quickly.
Gain a deeper understanding of your campaign effectiveness
Your Pain Point:
I spend most of my days in meetings and on the phone with upper management and sales discussing our strategic marketing initiatives and results. I need a way to view vital marketing campaign information and opportunity statistics so I can report back to upper management, as well as meet our departmental goals, and ensure our marketing dollars are being spent wisely.
Our Solution:
Leverage business analytics tools to understand the effectiveness of your campaigns and facilitate more strategic decisions. Sage SalesLogix Visual Analyser, an advanced analytics tool, gives you a graphical view of all current marketing campaigns and trends so you can visually understand and analyse which campaigns have the most responses, best conversion rates, and more. Quick Stats indicate the number of targets, responses, wins, lead conversion rates, and sales. You can even view sales trends to understand which products and services are struggling so you can adjust upcoming campaign strategies if necessary.
The advanced business analytics tools in Sage SalesLogix enable you to analyse vital marketing campaign information so you have all the insights you need to make strategic marketing decisions.
Create and execute targeted marketing campaigns
Your Pain Point:
I need to quickly execute direct mail and e-mail campaigns to prospects and customers monthly and ad hoc, when needed.
Our Solution:
Create and manage targeted, multi-channel campaigns that bring in new leads and new sales. Select the criteria of your ideal target prospect, then segment your customer and prospect lists into unique groups. Define campaign stages, targeting your prospects through multiple mediums, such as HTMLs, post cards, and telemarketing campaigns. You can even export your target lists to Microsoft® Excel®, and e-mail to your mail house right from Sage SalesLogix or send the list to the appropriate department for a telemarketing campaign. Once a campaign is launched, you can manage stages and tasks, track responses, and analyse budget and campaign success.
Large-scale e-mail marketing campaigns can be executed using compatible marketing services that can be integrated with Sage SalesLogix. Response data is automatically populated in Sage SalesLogix for tracking and analysis.
With Sage SalesLogix, you can segment customers and prospects to create and execute highly effective, targeted multi-channel campaigns that help you to be more successful in your role.
Easily organise your days
Your Pain Point:
My days are extremely busy, and it’s hard to focus on executing my marketing plans when I’m bogged down with meetings, e-mails, returning phone calls, and more.
Our Solution:
Benefit from the time management tools you need to stay on top of important tasks so you can concentrate your efforts on what matters most - executing your marketing strategies and tactics. Schedule meetings, follow-up calls, to-dos, literature requests, and more from within Sage SalesLogix so you can organise your busy days. The Sage SalesLogix Calendar is similar to Microsoft® Outlook® - you can view all activities by day, week, month, and year. Or, your organisation can seamlessly integrate Sage SalesLogix with Microsoft Outlook so you can access your Outlook calendars, activities, and contacts from within Sage SalesLogix and not have to toggle between the applications.
Your activities are the first items you see when you log on so they’re top of mind when you start your day. You can also set up reminders so you’re aware of upcoming appointments, phone calls, sales meetings, and more.
With Sage SalesLogix activity reminders and calendar tools, your important meetings, phone calls and events won’t fall through the cracks, helping you to perform your job more effectively.
Testimonials
“We’ve built AIS into a $50+ million company and are aggressively expanding our distribution network. With such rapid growth, the ability to manage our sales, marketing, and distribution partners is almost solely thanks to Sage SalesLogix.”
Mike DuGally, Head of Sales and Marketing, AIS
“With the number of leads we receive, it’s next to impossible to do that manually. Sage SalesLogix has brought a lot of prospects to the top and given us a bull’s eye of who we need to focus on to make us successful."
Craig Bull, General Manager, Heritage Log Homes