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Sage takes path towards Web 2.0 connected CRM

Sage takes path towards Web 2.0 connected CRM

Suzanne Tindal, ZDNet.com.au 14 March 2008 04:39 PM
Sage has announced a strategy revamp which will see Web 2.0 functionality merged into its CRM products in an attempt to take on stalwarts Microsoft and Salesforce.com. Sage's new CRM products, which will be available as in-house or SaaS deployments, will incorporate Internet and Web 2.0 standards, enabling businesses to draw information from external sources such as LinkedIn. The software will also be able to interoperate with ERP software both from Sage and other vendors. Mobile CRM is a large part of the strategy according to Sage ANZ business solutions managing director, Mike Lorge. "In Australia we've found mobility is an increasingly important consideration for customers when it comes to their business software purchasing decisions," he said.

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