Build your business with Sage E-marketing for ACT!, a subscription-based email marketing service that enables you to execute sophisticated campaigns, while leveraging and building on your existing Sage ACT! data.
With Sage E-marketing for ACT!, you can do so much more than simply send emails and track open rates. It’s about knowing your customers. Capture leads with web forms on your website, nurture those prospects automatically with Drip Marketing plans1, and quickly identify your hottest leads using a ranked call list that tells you which prospects are most ready to buy — right from the contact record in Sage ACT!.
What can Sage E-marketing for ACT! help you do?
Put email to work for you
Email marketing is an effective technique to build your business, because emails are easy, inexpensive, and — most importantly — proven to drive sales.
With Sage E-marketing for ACT!, you can easily design branded messages from scratch, or import and edit existing templates using a simple online editor. Use those templates to develop custom landing pages for easy execution of cohesive, integrated marketing campaigns. Templates can be saved down for quick access to images and documents by you and your team.
Nurture prospects automatically
Create multi-step nurture or Drip Marketing plans2, then drop contacts into a campaign designed just for them. Each campaign can include email, call lists, even postcards, for automatic delivery over time. Drip Marketing blends simple functionality, like automatically sending emails when someone fills out a form on your website, with intelligent technology that reacts differently to contacts based on their behaviors, like automatically mailing a postcard to contacts who did not open a previous email.
|
Recommend pairing with a Drip Marketing screen shot |
Qualify your sales leads
Help your salespeople focus on the hottest leads instead of wading through an entire list of prospects. As your contacts open and click on your email campaigns, Sage E-marketing for ACT! assigns a score to each contact based on their interaction with that email. It then gives you a ranked, qualified list of who you should call first — viewable from the contact record in Sage ACT!.
|
Recommend pairing with the marketing results tab screen shot |
Get more detail on your customers
Use surveys to better understand your customers. Collect info like contact interests, customer satisfaction, phone numbers, email addresses, and event registrations. Simply link from inside an email to a List Updater Survey and ask your customers to add their info. Then, use it to create campaigns that are most relevant to them.
|
Recommend pairing with the sample survey screen shot. |
Grow your prospect database
Use web forms to collect info from interested prospects. Consider a web form on your website for visitors to fill out. Once the web form is complete, the info is transferred into Sage ACT! and a new contact is created. It’s an easy way to gain interested contacts without any ongoing effort from you.
|
Recommend pairing with the sample web form screen shot. |